Blog & Advice

Essential Hard and Soft Skills to Real Estate Investing Success

Successful real estate investors typically possess a range of essential skills that help them to navigate the complexities of buying and managing single-family rental homes. While developing “hard skills,” like in-depth knowledge of the real estate field, contracts, financing, and others are an important part of investing success, there are also many “soft skills” that real estate professionals like you need to reach your business and financial goals. By knowing all of the most essential skills you’ll need to succeed, you can focus on developing each one into an expertise that few in your field will be able to match.

Hard Skills Needed for Real Estate Success

To become a successful real estate investor, there are several critical skills that you must first develop. Some of these skills come with education, while others can only be gained through experience. But together, these “hard skills” comprise the core knowledge and capabilities of successful rental property investors:

• Market Analysis Real estate investors need to develop an understanding of key market indicators and an eye for market conditions. Knowing how to accurately and thoroughly analyze a potential market for amenities, dynamics, future potential, and relative risk is a critical part of buying and managing successful rental properties.
• Cash Flow While you don’t need to be a math genius to develop strong financial literacy, understanding cash flow and how to manage it properly can mean the difference between investing failure and success. Being able to calculate positive cash flow, differentiating between good deals and bad ones, and having a solid grasp on concepts such as cap rates, price-to-rent ratios, and so on are all important skills to learn.
• Systems Development While real estate investors may start small, continued growth requires volume. This is why it is important to develop reproducible systems and processes that will help you streamline everything from property searches to financing to property management. Having an in-depth knowledge of how real estate financing works doesn’t hurt, either, so you know what you’ll need for every deal long before your lender starts working on the deal.
• Digital Technology Today’s real estate market is an increasingly digital world, with buyers, sellers, and investors doing more and more of their property transactions with the assistance of various technologies. By learning to use digital technologies to your advantage, you can develop a real estate investing approach that can achieve success faster than you ever imagined.

Soft Skills Needed for Real Estate Success

Although not often talked about, in the world of real estate investing, “soft skills” are just as important as hard skills are. These skills are often the one thing that sets truly successful investors apart from the rest because in the end, real estate is based on relationships:

• Communication At the top of every list of traits that successful real estate investors share is effective communication. This is because so much in real estate investing relies on your ability to communicate well with others. So much of the industry relies directly on working with a range of industry professionals, lenders, agents, property managers, tenants, and many more. Developing skills such as active listening, tactfulness, and verbal communication are all critical aspects of real estate investing success.
• Patience Investing in real estate is not a get-rich-quick scheme. Quite the opposite. For this reason, developing patience and persistence are essential to your long-term success. Real estate deals take time, as does developing the investment portfolio you want. Having the ability to stay the course will help you ultimately achieve your investing goals.
• Negotiation One important skill real estate investors share is the ability to see each real estate deal from both sides and consider the realities of the market when hammering out the details. Making wise investing decisions does not always mean getting your way on everything. Rather, it is the ability to be an active participant in a negotiation process designed to help both sides get what they need out of the arrangement.
• Organization Real estate investing is a multi-faceted business, often involving deals and projects in various stages at any given time. Developing good organization skills and perhaps hiring good help with bookkeeping and property management is an absolute essential for long-term real estate investing success.
• Focus Finally, it goes almost without saying that good focus and a vision of where you want your real estate investing to take you is essential to your success. Unless you can wholly dedicate yourself to your business and maintain focus on your goals, success may be rather difficult to achieve.

While skills development is something that comes with effort and experience, there is help available for real estate investors at every stage of their investing journey. Real Property Management is the real estate industry’s go-to resource for rental property investors, helping investors new and experienced feel confident in their choice. Visit our Why Use Us page today to learn more about what we have to offer.